In 2019, the sporty variants of Puch’s 500 remain popular in historic races, including hill climbs. Puch’s variant of the G was identical to the Mercedes-badged model save for brand-specific emblems. Steyr also offered the 500 with a full metal roof; Austrians commuting to work in the middle of winter presumably didn’t appreciate the luxury of a sunroof. Both companies needed the model. That’s why it built a second open-top Fiat Panda 4×4-based prototype with the Italian Army in mind. Don’t expect photogenic displays and a café selling Puch logo-shaped cookies. What you may not know is that Magna is a carmaker in its own right, and Magna Steyr — based in Graz, Austria — has been building cars under contract for companies like Audi, Mercedes-Benz, and even Chrysler since the 1970s. Apply online for jobs at Magna. Sign up for our free daily newsletter or weekly newsletter to never miss a story. Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? It took over production of the two-wheel drive model in the spring of 1990 because Volkswagen needed the production capacity in its Hanover, Germany, facility to make the front-engined T4. BMW’s Hydrogen 7 prototype? Turin-based Fiat heard the call from across the Alps and wasted no time answering. On paper, the Mercedes-Benz G-Class and the Jaguar I-Pace have as much in common as an oak tree and a cactus. The timing was certainly right. 4400 Steyr +43 7252 54 701 https://www.steyr.at/Stadtsaal_2. The first redesigned Jeep Grand Cherokee has rolled off the line at the Magna Steyr manufacturing facility in Graz, Austria. The Magna Steyr manufacturing division is a … The flat-four spun the rear wheels in normal driving conditions; its power traveled to the front wheels if the back axle lost grip. These requirements played a significant part in shaping the G, literally and figuratively. In 2019, Magna-Steyr builds the current-generation G-Class, but there is no longer a Puch-badged alternative made for the local market. What’s with the Lincoln Blackwood? Several Volkswagen engineers developed and tested a four-wheel drive bay-window Bus during the late 1970s, but the drivetrain never reached mass production. Steyr sought a more civilized replacement for the Haflinger—the G was code-named H2 (Haflinger 2) internally during its development phase. That seems to contradict earlier reports that the Ocean would be built using Volkswagen’s MEB electric skateboard, but since no one else seems to be talking about how bonkers it was (is?) Production for the European market finally ended in 1992, but Volkswagen’s South African factory continued manufacturing the model until 2002. When the Fisker Ocean goes into production late next year, it will roll out of a contract manufacturing plant the Magna-Steyr subsidiary runs in Graz, Austria, a factory that has produced vehicles for an array of manufacturers as diverse as Mercedes-Benz and Toyota. Contact. BMW developed the roadster at its Munich headquarters, but it asked contract manufacturer Magna Steyr to … Instead, they hoped to sell the basic design to a manufacturer or government looking for a fast, relatively affordable, turn-key way enter the segment. I loved it. The Peugeot RCZ is a sports coupé designed and marketed by Peugeot and assembled by Magna Steyr, a subsidiary of Magna International for model years 2009–2015. Steyr never planned to bring the model to production on its own. Magna Steyr's engineering services include production, product development, design concepts, simulation, prototyping, vehicle safety, and road testing. Their in-house engineers develop and assemble Magna Steyr cars in their main manufacturing plant in Graz. “Seems fair,” I thought, sarcastically. The Steyr Type 50 could have competed directly against the Volkswagen Beetle. by Jo Borrás. Tags: Fisker, Fisker Ocean, Henrik Fisker, Magna, Magna Steyr, volkswagen, VW. Magna assembles that, too. Fiat stopped making the Campagnola, a Land Rover-like off-roader, in 1987. Magna Steyr is the ideal automotive contract manufacturer worldwide to produce vehicles with conventional, hybrid and electric powertrains – in some cases, on the same production line. Published on October 19th, 2020 | Magna-Steyr (formerly Steyr-Daimler-Puch) has spent decades developing and manufacturing cars for other automakers. The 650 TR launched in 1964 benefitted from a 660-cc engine with 27 horsepower, while the 650 TR II released the following year pushed the performance envelope further thanks to a 41-horsepower evolution of the twin.   The Magna platform itself was designed to be shared amongst other OEMs, allowing Magna to drive costs down as the single supplier for everyone. Demand for beach cars must have been at an all-time low, because the production-ready prototype remained just that. Has Henrik pulled a fast one on Magna, and maybe VW, or is the Fisker brand big enough that Magna and VW might actually benefit from getting onboard? Hotel in Raaba (1.6 miles from Magna Steyr) Surrounded by a large garden with a pond, this modern 4-star hotel is a 5-minute drive from Graz. An all-wheel-drive second-generation Saab 9-3 convertible? These engineers only work contractually and so it can be declared that Magna Steyr is not a car marque. The cars built in Graz through a partnership between Chrysler and Steyr are all part of the collection, too, including a third-generation Voyager minivan proudly wearing a “made in Austria” sticker on the tailgate. Oh, and 6% of Fisker’s shares, too. The Magna Steyr plant in Graz plays a special role within Magna. This further demonstrates the automotive supplier's experience in electrification and electromobility. Magna Steyr, formerly known as Steyr-Daimler Puch, is, essentially, an automotive engineering, consulting, and production firm without a brand. Austria-friendly 500s, combat-ready Panda offshoots, and rear-engined roadsters that never saw the light at the end of a production line are fascinating to unearth. : +43 316 404-0 Fax: +43 316 404-2671 E-Mail: office@magnasteyr.com Let us know down in the comments. Mercedes wanted to offer an alternative to the Land Rover widely used in rural and mountainous parts of Europe. The Puch Roadster S could have become one of the most collectible cars ever to come out of Austria, but it remained at the prototype stage for reasons that remain murky. Enter your email and tell us about yourself. It’s unlike any museum I’ve ever seen, and it’s fascinating to walk through. Some are in like-new condition, while others look like they were pulled out of a barn (probably because they were). Advertise with CleanTechnica to get your company in front of millions of monthly readers. Magna-Steyr participated in the project, and the issues it encountered with the tonneau cover quietly forced Lincoln to delay the truck’s launch. Placing an order for Steyr’s prototype would have at least kept Fiat in the equation, but Italian officials gradually replaced the Campagnola with the Land Rover Defender. The regular Cabrio came with a 1.4-liter four-cylinder engine that generated 55 horsepower. Mercedes-Benz is celebrating an important milestone for the G-Class, with the 400,000th example produced in Graz, Austria, by Magna Steyr. The process of unleashing the 500’s performance potential began in 1962 when Steyr installed the 20-horsepower version of the wagon’s 643-cc engine in the standard 500. Germany’s newest roadster, the 2019 BMW Z4, travels on an Austrian passport. And, is that a Pontiac Aztek in the next row? The Fiat 500 launched in Italy with an air-cooled, 479-cc straight-two engine rated at merely 13.5 horsepower. It has also produced its own vehicles, either after designing them in-house or purchasing a license from the firm that created them. At the time, Fiat was willing to license its products to anyone who could afford to pay for them. Sign up for the latest automotive news and videos—in short, everything for people who love cars. They’re mechanical mercenaries, willing to help design, build, and develop vehicles for whatever automaker contracts their services. Tuesday, May 7th: 13:00: FEMFAT Newcomer Workshop | Hotel Minichmayr, Steyr : 18:30: Welcome Dinner | Hotel Mader, Steyr Inc., one of the largest automotive suppliers worldwide. Magna Steyr comes to the Geneva Motor Show with the Mila EV Concept. Steyr installed drum brakes from the Haflinger to keep development costs in check. Indeed, Magna-Steyr’s history is rich, weird, and fantastic. MAGNA STEYR Aerospace is a business area of MAGNA STEYR Fahrzeugtechnik AG & Co. KG, a subsidiary of MAGNA Int. Mercedes-Benz and Steyr began working on the G-Class project in 1972. The company also offers contract assembly for various niche or low-volume auto models including Mercedes-Benz G class and BMW X3. In 1981 Walter Treser, a German engineer who worked on the original Audi Quattro, created the tuning company that bears his name. This past week, Fisker announced that its upcoming Ocean electric SUV would be built by none other than Magna — a move that offers Fisker access to Magna’s global supply chain and gives the latest iteration of the Danish-born designer’s eponymous car brand real, instant street cred. Magna Powertrain Engineering Center Steyr Steyrer Straße 32 4300 St.Valentin Helmut Dannbauer Technical Lead +43 7435 501 2310 helmut.dannbauer@magna.com Dominik Hofmann Technical Lead +43 7435 501 2349 dominik.hofmann@magna.com The car has a lithium-ion battery and electric motor with a 150km range, but Magna has no … Magna Steyr Magna Steyr is a brand-independent supplier of and partner with automotive OEMs. By using our website, you are agreeing to cookies being stored and Google Analytics being used on your device in order to offer the best possible service. The G-Wagen is characterised by its boxy styling and body-on-frame construction. The rear-mounted unit sent 45 horsepower to the rear wheels in its most basic configuration, though later prototypes received a 1.3-liter with 56 horsepower on tap. It has also produced its own vehicles, either after designing them in-house or purchasing a … His first project was turning the Quattro into a convertible with a folding hardtop, a modification Audi never even considered making. Steyr and Mercedes knew the G would need to fill many roles. On its way to … In the 1950s, the firm found itself searching for an economy car to build in Graz and sell locally. Fiat sold Steyr the right to build the tiny, rear-engined 500, an entry-level model released in the summer of 1957. Steyr replaced it with a 493-cc flat-twin tuned to 16 horsepower and bolted to a fully synchronized four-speed manual transmission. They consequently experimented with several variants, including a four-door soft top that never reached production. Automotive super-supplier Magna builds everything from dashboards to mirrors for clients like GM and Ford, and you probably know all about that. This is straight, unfiltered automotive history for the nerdiest of the nerds. In the late 1930s, car manufacturers put their expansion plans on hiatus as Europe spiraled into World War II. Source | Images: Magna, via EVObsession; Fisker, Inc.  The question of what company is going to build the SUV was answered a few days ago: Austria's supplier giant Magna Steyr will produce the Ocean in Europe, initially on an exclusive basis. Steyr helped Volkswagen launch its first mass-produced four-wheel drive van, but its contribution to the Vanagon’s career wasn’t limited to the Syncro system. The Austrians, consequently, knew the Panda inside and out; and they identified potential the Italians either couldn’t see, or chose to ignore. What did you guys think? Austria. Steyr also added roll bars, a plastic body kit, and a rear-mounted spare tire to give the Panda 4×4 a tougher look. As a contract manufacturer, Steyr fully understood the concept of economies of scale. Volkswagen was so impressed by the final product that it agreed to sell Treser’s Polo though its official network. It looks like a Beetle viewed through the wrong end of a telescope, but the two cars share no components and they have no common heritage. Magna Steyr, a subsidiary of Canada's Magna International, is a contract manufacturer with a plant in Graz, Austria. CleanTechnica is the #1 cleantech-focused news & analysis website in the US & the world, focusing primarily on electric cars, solar energy, wind energy, & energy storage. The company estimates that it can now process purchase orders and issue them to suppliers up to 90% more quickly than before. However, the most interesting part of walking through the aisles of the Steyr museum is seeing the wide array of cars the company touched. Steyr developed a 643-cc evolution of its flat-twin that made up to 25 horsepower and installed it in the wagon model based on the 500 Giardiniera. The 4×4 prototype came with a 1.1-liter four-cylinder engine that generated 55 horsepower. First 2020 Toyota Supra Rolls off Assembly Line at Magna Steyr Plant in Austria The all-new sports car is headed to its new owner, who paid $2.1 million for … Contact us here. “Further, having Magna take such a committed position in the project and our company demonstrates the depth of this cooperation. To rejuvenate it, Steyr took a Panda 4×4 and chopped off the roof after the B-pillar. The Supra will be built in Graz in southern Austria, roughly 260 miles from BMW's headquarters in Munich. Second, it had to be exceptionally capable off-road. Volkswagen never envisioned the Polo as a convertible, so the conversion process was easier said than done. It wasn’t quick, but the four-wheel drive system easily made it one of the most capable off-roaders on the European market. However, the Austrians took it for a quick spin and found several areas that needed improvement. They’re also a relatively common sight during the Historic Monte-Carlo Rally. Magna Steyr, which operates its own factory in Graz, Austria, already builds vehicles for other car manufacturers. Here are some of the highlights from a recent visit. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries. The Type 50 was designed in-house by Steyr starting in 1934, and it was considerably more advanced than its would-be competitor. The older examples serving in the Italian Army’s fleet had started to retire, and there was nothing with local roots capable of replacing them. To his credit, Henrik Fisker absolutely “gets it,” and praises Magna’s involvement in the official release. Find their customers, contact information, and details on 375 shipments. Third, they wanted an off-roader that was easy to build and easy to repair with only basic tools. At the time, the second-generation Polo was getting seriously old, so executives hoped a hip, tuner-friendly model would help draw younger buyers into showrooms. The Mercedes-Benz G-Class, sometimes called G-Wagen (short for Geländewagen, "terrain vehicle"), is a mid-size four-wheel drive luxury SUV manufactured by Magna Steyr (formerly Steyr-Daimler-Puch) in Austria and sold by Mercedes-Benz.In certain markets, it has been sold under the Puch name as Puch G.. “We chose to leverage the Magna EV architecture after detailed due diligence on several options, and in consideration of our own product and technology strategy,” he explains. The two partners ultimately agreed on several key points. First, the G needed to look current for at least a decade. The military-spec version was closely related to its civilian sibling, and the two shared many mechanical components, but Steyr added a fold-down windshield; more durable, metal bumpers; and fabric doors. You can also create job alerts as you navigate through our opportunities. Yep—Steyr designed and manufactured the available all-wheel-drive system. News is published on CleanTechnica.com, while reports are published on Future-Trends.CleanTechnica.com/Reports/ and buying guides are here. These factors, combined with capital investments, Bill of Materials and manufacturing costs, will enable us to deliver the Ocean to market at a starting MSRP of $37,499 (US).”. If anything, that approach is likely to become common going forward. MAGNA STEYR Aerospace works at research, development and the production of components and subsystems made of metallic and composite fibre materials in the aerospace industry. Graz-built 500s featured several visual tweaks, including a brand-specific front end, bigger rear lights fitted to some variants, and a redesigned engine lid with lower, wider air vents. Tesla Cybertruck-Inspired Micro Tiny Home for Homeless: Q&A With Alekz Londos (Part 4). Though the G class was sold as Puch G in some markets, the company doesn’t really have a brand, per se. 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